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The Checklist Manifesto Summary
Checklists are for everyone What do Johns Hopkins surgeons, anonymous big-time investors and World War II pilots have in common? This isn’t the set up for a terrible joke but a demonstration of how widespread an often-overlooked tool is – they all use checklists to avoid disaster. For surgeons, disaster is a lethal infection caused…
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How to Build Connections with Influencers to Get Links, Shares, and Exposure
Making connections with influencers isn’t just for fashion blogs and trendy Instagram accounts. You’ll need a ‘way in’ no matter who you are or where you’re going. Whether you’re looking to write for big publications, get a boost to your social shares, improve your SEO, or just get on the radar of a blogger with…
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SEO for Freelancers: 4 Key Tips to Attract Clients on Autopilot
When you’re looking for freelancing opportunities online, you’re entering a massive competitive marketplace. Whether you’re a designer, a writer, or a developer, you already have the skills — now you just need the customers. There are a lot of mistakes freelancers make, but in this post we’ll run you through a series of marketing techniques…
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How to Generate an Infinite Supply of Ideas for Your Blog
Writer’s block is a terrible thing. You know that you need new content to fill up your calendar and keep your audience engaged, but you can sit at your desk for hours, resulting in nothing but tearing your own hair out in frustration. The good news is that even the best writers get writer’s block.…
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Ultimate Youtube Video Ranking Guide
I’ve been using videos to market our startup Process Street for the last few months and have been getting some great results with video bringing in a steady flow of views, leads and customers. Now, you might already be aware that video is an important marketing tool in today’s online world — that’s why products like PowToon…
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How to Make a Video for your Website on a Budget
If you’re building a startup of any kind, chances are you’ll need an explainer video. Explainer videos are short 1-3 minute videos that help spread your message and teach people what your product and company is all about. A startup video can help explain difficult to understand concepts and, if you’re lucky, can go viral…