Categories
Business

Mexican Story – Four Hour Work Week

Girl-on-Beach-Hammock

This story kicks ass. Its from the Four Hour Work Week by Tim Ferriss.

I don’t think the lifestyle is for me I’d probably get bored, but the story has stuck with me.

The perspective is the complete opposite to my capitalist mindset so I like to think it brings me closer to the middle somewhere.

Enjoy!

American consultant was at a pier in a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large yellow-fin tuna. The American complimented the Mexican on the quality of his fish and asked how long it took to catch them.

The Mexican replied only a little while.

The consultant then asked why didn’t he stay out longer and catch more fish?

The fisherman said he had enough to support his family’s immediate needs.

The American then asked the Mexican how he spent the rest of his time.

The Mexican fisherman said, “I sleep late, fish a little, play with my children, take siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos. I have a full and busy life, senor.”

The American consultant scoffed, “I am business consultant and could help you. You should spend more time fishing and, with the proceeds, buy a bigger boat. With the proceeds from the bigger boat, you could buy several boats, eventually you would have a fleet of fishing boats. Instead of selling your catch to a middleman you would sell directly to the processor, eventually opening your own cannery. You would control the product, processing and distribution.

“You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually NYC where you will run your expanding enterprise.”

The Mexican fisherman asked, “But senor, how long will this all take?”

To which the American consultant replied, “15-20 years.”

“But what then, senor?” asked the fisherman.

The consultant laughed, and said, “That’s the best part! When the time is right, you would announce an IPO and sell your company stock to the public. You’ll become very rich, you would make millions!”

“Millions, senor?” replied the Mexican. “Then what?”

The American said, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos.”

Categories
Business Technology

Start-Up Idea: TailSearch – Search for Retail Stores

One liner: 
TailSearch: Search for retail stores.

User experience:

  • iPad / Touchscreen TV positioned at front and around the store with a search bar / filters to filter down all items in the store.
  • There is a real-time map of the store with all the items in the store, and as you filter down, they break down and show you the location in the store of the item so you can easily find what you are looking for.
  • You can filter down men/women, colors, style, type, size etc… select tags, type in search etc…
  • User can easily search for any item in the store and be guided straight to it.
  • User can also download an app to their own phone and use that as a map around stores.
  • User can also search for all stores in area using the tech to see if items are available in other stores, can search from any device.

Store experience: 

  • Store purchases “security tags” similar to the ones that beep now. Tags are smart tags with geo locators.
  • Store sets up a geo fence so no need for expensive alarm beepers. Tags beep when taken out of geo fence, also alert is sent to store / security.
  • Store set up iPads around the store so people can search, store also entered into wider search network.
  • Store scans barcodes of items and then attaches tag. Users can access that data through search.

Monetization: 
1. Selling security tags
2. Selling monthly recurring to store for software / support
3. Making advertising / affiliate commissions from wider search network
4. Transition into POS and merchanting, take a commission on all sales.

Opportunities:
– Could crowd fund the product since its hardware (maybe? as its b2b)
– Clear acquisition targets (Google/Amazon/eBay)

Costs:
Lots of hardware bullshit to deal with
Selling won’t be easy
Medium-High switching barriers exist

Categories
Business Technology

Best 5 Talks from #500Distro

If you are interested in getting traffic for your startup, you should definitely watch the videos from the recent 500 Distro.

500 Distro is a conference where they gathered some of the greatest minds in customer acquisition, retention and growth hacking to do 20 min sprint presentations on a number of different topics.

Below are my favourite 5 talks from the day.

Categories
Business

10 Content Marketing Experts Share Their Secrets

Here are some great content marketing tips, make sure to check them out.
Content Marketing Tips
Categories
Business

Hiring VAs for Startups

Check out this article on Entrepreneur about hiring a VA for your startup or small business. They give Process Street a shoutout  🙂 
How to Hire a Virtual Assistant
Categories
Business Technology

Startup Explainer Video How To

How to Create a Startup Explainer Video

If you are looking to make a startup explainer video, make sure to check out this guest post I did on the Startup Chile blog:

How to Make a Startup Explainer Video

It’s a detailed post covering what we did to make our startup explainer video for Process Street on Knowledge Management for Small Business.

You can check out the video below, or visit the above post to see the details of how we made it.

Categories
Business Technology

Long SaaS Ramp of Death

Posting this here to remind me to watch it again. Amazing story from the CEO of Constant Contact.

Categories
Business Business Process Management

The Most Important Rule in Business

Everything you do in your business is a process. From customer service to sales and marketing. Being successful in business is all about optimizing these processes as much as possible.

Optimization is such an important area of business, but this critical area is often overlooked by business owners and CEOs amidst cries of “I’m too busy!” or “I don’t have the time right now—I’ll get to it eventually…”

See more at: http://theproductivitypro.com/blog/2014/04/guest-post-forget-perfection-strive-for-optimization/

Categories
Business Business Process Management

AppCampus Application

AppCampus, a unique pre-seed funding program that was announced on March 26th and created by Microsoft, Nokia and Aalto University, today opens its gates for grant applications. The program is open for both teams and individuals from any field of expertise. AppCampus is a global program from the very start: it will fund projects based on merit, irrespective of their geographical location. The program is looking to fund unique, innovative and high impact mobile applications that utilize Windows Phone and Nokia platforms. To enable these fresh ideas to materialize, Microsoft and Nokia will invest up to €18 million over the next three years into the AppCampus program.

Find more details on their Facebook and Twitter.

Check our our AppCampus Application Below:

Categories
Business Technology

Venturebeat on Facebook Blacklist!?

I tried opening a Venturebeat article from Facebook the other day and got the below screenshot:

Venturebeat on Facebook Blacklist

Just goes to show even the big brands can fall victims to problems like this. Creating a process to test problems like this on a regular basis is crucial and one of the reasons we created Process Street.

Hopefully they can fix this soon!