Designing a Squeeze Page – Niche Site Duel 03

Welcome to post number 3 of my niche site challenge. As you may know from posts one and two I am participating in the niche site duel being run by Pat Flyn.

My strategy has been a little different from the traditional strategies that most of the other guys have been using. And I am not sure if I have picked the correct strategy or not, but at the very least I am learning lots which is the most important thing. Including picking up some awesome linking strategies from makemoneybuzz.

The main reason I chose this route was to experiment with video. With screen casting, driving traffic to and from videos as I am working on another project which is due to launch in a couple of weeks. I knew this and figured I should get some practice in before going full force on a project that I am more comfortable with and that has much larger potential.

The site that I have chosen is http://www.sleepapneastop.com

This was actually the first squeeze page I have ever designed right after going through some training on how to build them.

Here is what I did.

1. Installed WordPress and downloaded a free squeeze page theme from wordpresssqueezepage.com. I’m not going to show you how to install WordPress, there are plenty of guides out there including guides written up by the other participants of this competition. But if you have any questions, just ask.

2. Registered with Aweber to give me pretty email sign up (opt in) boxes and to track and manage my email campaign. Aweber is an amazing piece of software. You can build all sorts of sign up boxes, set up automated email responses, split test emails, track clicks. Basically do anything. If you are thinking of doing any sort of email marketing, get Aweber.

2. Crafted a story around my product. Taking this angle can seem a little on the morally grey side. Again, this is just an experiement. And we all know that stories sell. So I crafted a story about a guy named Peter Evans who used to suffer from sleep apnea but managed to fix it and now he has the secrets to show you how.

4. Created a small, relevant ebook that I give away for free by rewriting some content I found on the web. I think its only about 1000 words and took me a couple of hours including formatting. This gives people incentive to sign up and get the free report. People like free stuff.

5. Built the squeeze page. A few things I have picked up before and after I built the squeeze page:

  • Don’t have big flashy header images. Just have a simple, red title.
  • Make sure that your op-tin box is above the first line. The line refers to the first thing you see when the site loads up. You shouldn’t have to scroll down to see the sign up box.
  • Also, above the line should be short, punchy and with a strong call to action towards the sign up box. The aim here is to get people to enter their email addresses. Nothing else. Your headline should sell the majority of the people.
  • If a reader isn’t sold on your headline, start going down into benefits of the product, then into your story.
  • Finally try to capture with another sign up box.
  • Use a light background (which I am not doing!)
  • Split test your squeeze page using Google Website Optimiser (which I am not doing!)

As I said, this was my first squeeze page so its probably not the most awesomest thing ever. It was an interesting process and so far I have learned a lot. More experimenting to come and soon I will start to show results. Between Blogworld and my other new and exciting project, this site has been about 2% of my time so its definitely not where it should be but I still think it has potential so will keep slugging away at it slowly.