Selecting a Niche – Niche Site 02

This is part of the building a niche site from scratch series. See the first post here.

I have already done all of this so I will try to think back to exactly the process I went through, plus chuck in some new stuff I learned after I already selected my niche.

The first thing I wanted to do was select a niche that I know pays. This niche site is not supposed to be a passion site, it’s supposed to be a site that is going to make money both medium and long term.

So I did a few searches around the web for sites that talked about what niches are high paying. One of the consistent messages was that to choose a niche where people are desperate for a cure, they want to fix a problem that is impacting their life and they are willing to pay for it. The other high level profitable type of niche is to help people make money, bring on the “make money online” niche which is probably the most crowded niche out there.

So I decided to go with the former, and started looking into Health Niches. My criteria for selection was a high paying niche, with high search volume, low amounts of video content and plenty of PLR content.

Some of the niches I looked at were:

  • Weight Loss
  • Stop Smoking
  • Stop Snoring / Cure Sleep Apnea
  • Teeth Whitening

I ended up going with Stop Snoring / Cure Sleep Apnea.

I chose this for a few reasons.

High Paying

The analysis I did on how much the niche was paying was a combination of PLR content, reviews on other sites of high paying niches, number of products on click bank and the Google Competition ranking. You can see this below in the competition bars. The higher the green bar, the more people are paying for adwords advertisements. And both bars are close to full meaning there is money being made in this industry. Plus on my basic assumption that people would be willing to pay to cure their snoring and sleep apnea and get a good night’s sleep.

High Traffic

Here are the basic search volumes on the niche chosen. There are of course many long tail keywords also searched to follow with this.

Sleep Apnea Traffic

As you can see, there is a high volume of searches for both topics.

Relatively Low Video Content

There is also a very large amount of competition in Google in terms of web content.

Sleep Apnea results

But, there wasn’t very much video content relative to the search volumes.

Sleep Apnea video results

My Domain

I ended up choosing the domain www.sleepapneastop.com

With the strategy I am taking the domain is not overly important. I don’t plan to spend the time building links and ranking this site in the normal manner, because it’s a highly competitive industry and it will be very difficult to rank for the target key words. I don’t have a team of V.A.s to help me so I am moving forward with the video marketing strategy and am going to try to build a mailing list.

I have already built an opt-in sales page which I will discuss in a later post. I also want to make a few different versions and split test them to figure out which one converts the best.