Categories
People Technology

Blogworld 2010 #bwe – My Review

I was a lucky SOB and managed to win myself a full access pass to Blogoworld last week. It was an awesome experience. I have been to many trade shows in the past but nothing like this. And none since I set out on my own last year. I used to go representing my company which is a little different.

I had also never been to a multi-day event, which had parties too.

One thing I have learned about myself over the last year, is that I suck at networking online. I just don’t have the patience for it. I know this may be a bit of a negative being in the online space as there is no better place to meet people who work online than online… But I just don’t like doing it. I don’t like hanging out on Facebook, I don’t like tweeting stuff, I think its weird meeting and connecting with people online.

But hey, that’s just my opinion and personally, I think its a pretty stupid one. I should do more of it. I just feel that the computer is a place of work and learning. When I am on my computer, I am almost always doing one of those things. If I am not doing one of those things, I quickly start to feel uncomfortable and need to get outside, meet some people, do some exercise, do something!

I also know this challenge I have is the opposite of many other bloggers / internet markets who find it awkward to meet and connect with people in person but have no troubles online. I guess its the salesman in me.

So when Blogworld came about, I was like a kid in a candy store. Admittedly, I only went to the full first day, then the clubs afterwards. Even though I didn’t make it to too many events the next couple of days (partly due to the seductive beckoning of the pool, partly due to my hangover), I made it to every party – and after party. I know this was almost the reverse schedule of lots of the attendees who made it to Blogworld. Whichever way you prefer to use your time, you need to make sure you use your time.

I didn’t feel there were too many advanced content courses being taught during the days, but lots of great stuff if you are just getting into new and social media.

The nights were where it was at. I met so many interesting people. Had so much fun. Spammed business cards, collected business cards, pumped my LinkedIn account oh and did I mention the fun?

Whatever the type of person you are, if you work in the internet space I think Blogworld is worth checking out. I will definitely be back there next year if I am on this side of the planet.

So what did I get out of Blogworld (besides the ability to party for a few nights in Vegas?) – contacts. I met people. Lots of interesting people. And its all about who you know right?

Here are some photos including some great content slides from Blogworld:

Categories
Business

Selecting a Niche – Niche Site 02

This is part of the building a niche site from scratch series. See the first post here.

I have already done all of this so I will try to think back to exactly the process I went through, plus chuck in some new stuff I learned after I already selected my niche.

The first thing I wanted to do was select a niche that I know pays. This niche site is not supposed to be a passion site, it’s supposed to be a site that is going to make money both medium and long term.

So I did a few searches around the web for sites that talked about what niches are high paying. One of the consistent messages was that to choose a niche where people are desperate for a cure, they want to fix a problem that is impacting their life and they are willing to pay for it. The other high level profitable type of niche is to help people make money, bring on the “make money online” niche which is probably the most crowded niche out there.

So I decided to go with the former, and started looking into Health Niches. My criteria for selection was a high paying niche, with high search volume, low amounts of video content and plenty of PLR content.

Some of the niches I looked at were:

  • Weight Loss
  • Stop Smoking
  • Stop Snoring / Cure Sleep Apnea
  • Teeth Whitening

I ended up going with Stop Snoring / Cure Sleep Apnea.

I chose this for a few reasons.

High Paying

The analysis I did on how much the niche was paying was a combination of PLR content, reviews on other sites of high paying niches, number of products on click bank and the Google Competition ranking. You can see this below in the competition bars. The higher the green bar, the more people are paying for adwords advertisements. And both bars are close to full meaning there is money being made in this industry. Plus on my basic assumption that people would be willing to pay to cure their snoring and sleep apnea and get a good night’s sleep.

High Traffic

Here are the basic search volumes on the niche chosen. There are of course many long tail keywords also searched to follow with this.

Sleep Apnea Traffic

As you can see, there is a high volume of searches for both topics.

Relatively Low Video Content

There is also a very large amount of competition in Google in terms of web content.

Sleep Apnea results

But, there wasn’t very much video content relative to the search volumes.

Sleep Apnea video results

My Domain

I ended up choosing the domain www.sleepapneastop.com

With the strategy I am taking the domain is not overly important. I don’t plan to spend the time building links and ranking this site in the normal manner, because it’s a highly competitive industry and it will be very difficult to rank for the target key words. I don’t have a team of V.A.s to help me so I am moving forward with the video marketing strategy and am going to try to build a mailing list.

I have already built an opt-in sales page which I will discuss in a later post. I also want to make a few different versions and split test them to figure out which one converts the best.

Categories
Business

Niche Site Duel – Let the Games Begin

There has been lots of buzz on the web about Pat Flynn and Tyrone Shum’s Niche Site Duel – where they are basically going through the process of building a niche site and documenting the whole process. As someone who is looking into this space and currently running a couple of niche sites, I thought I would join along in the fun.

A niche site is a small website targeted around a certain ‘niche’ or small topic which is designed to bring in revenue. The revenue will either come from advertising, affiliate marketing (selling someone else’s product), building your own product and selling it or selling services off the site.

Pat and Tyrone are already more than a month into their challenge and are doing really well. Patt has already made $20! So if you are interested in this kind of thing, I definitely recommend checking them out.

My Niche Site

I already have a couple of niche sites up and running that are starting to gain some traction in the search engines and I will continue to work on them. But this niche site is going to have a slightly different flavour to the ones that Patt and Tyrone are working on (I thought it would be worth contributing something a little different than just rehashing what has already been said). They are building sites that they want to rank well in the search engines and are driving traffic by building micro sites and writing articles to build back links and drive traffic to the sites. This is the same technique that I use on some of my other sites. But for the purpose of this experiment, I will be trying something a little different.

Here’s what I plan to do.

  1. Find a niche that pays
  2. Register a domain and build an email opt-in sales letter
  3. Make 50 videos and post them up on the internet
  4. Build an auto posting network to market my videos and potentially further market the site in the future
  5. Try to build a list of 300-500 people
  6. Either build a product to sell to the list or push an affiliate product in a launch manner
  7. Continue to market affiliate products to the list

I have already done points 1, 2, 3 (20 of 50 videos) and 4. I will write them up over the coming weeks and report on my progress.

The main reason I have chosen this route is to experiment with video marketing. There are a few benefits of taking this route. Firstly, after some research and testing, making content for videos is lots quicker than writing content (in my case anyway). Secondly, video is a less competitive space. There is just less content out there, especially for weird, obscure niches. Thirdly, and this is a big-un, you can use PLR (Private Label Rights) content and it is not picked up as duplicate content because it is video marketed. This is huge if you are trying to create content for a niche you have no interest or prior knowledge in. There are also some downsides, such as not having control over the sites that push traffic to you (such as Youtube etc) meaning it can be a bit more hit or miss on how well you rank and how much traffic you receive.

Either way, this is more of an experiment than anything else so we will see how it goes.

Let the games begin!