Categories
Business

Selecting a Niche – Niche Site 02

This is part of the building a niche site from scratch series. See the first post here.

I have already done all of this so I will try to think back to exactly the process I went through, plus chuck in some new stuff I learned after I already selected my niche.

The first thing I wanted to do was select a niche that I know pays. This niche site is not supposed to be a passion site, it’s supposed to be a site that is going to make money both medium and long term.

So I did a few searches around the web for sites that talked about what niches are high paying. One of the consistent messages was that to choose a niche where people are desperate for a cure, they want to fix a problem that is impacting their life and they are willing to pay for it. The other high level profitable type of niche is to help people make money, bring on the “make money online” niche which is probably the most crowded niche out there.

So I decided to go with the former, and started looking into Health Niches. My criteria for selection was a high paying niche, with high search volume, low amounts of video content and plenty of PLR content.

Some of the niches I looked at were:

  • Weight Loss
  • Stop Smoking
  • Stop Snoring / Cure Sleep Apnea
  • Teeth Whitening

I ended up going with Stop Snoring / Cure Sleep Apnea.

I chose this for a few reasons.

High Paying

The analysis I did on how much the niche was paying was a combination of PLR content, reviews on other sites of high paying niches, number of products on click bank and the Google Competition ranking. You can see this below in the competition bars. The higher the green bar, the more people are paying for adwords advertisements. And both bars are close to full meaning there is money being made in this industry. Plus on my basic assumption that people would be willing to pay to cure their snoring and sleep apnea and get a good night’s sleep.

High Traffic

Here are the basic search volumes on the niche chosen. There are of course many long tail keywords also searched to follow with this.

Sleep Apnea Traffic

As you can see, there is a high volume of searches for both topics.

Relatively Low Video Content

There is also a very large amount of competition in Google in terms of web content.

Sleep Apnea results

But, there wasn’t very much video content relative to the search volumes.

Sleep Apnea video results

My Domain

I ended up choosing the domain www.sleepapneastop.com

With the strategy I am taking the domain is not overly important. I don’t plan to spend the time building links and ranking this site in the normal manner, because it’s a highly competitive industry and it will be very difficult to rank for the target key words. I don’t have a team of V.A.s to help me so I am moving forward with the video marketing strategy and am going to try to build a mailing list.

I have already built an opt-in sales page which I will discuss in a later post. I also want to make a few different versions and split test them to figure out which one converts the best.

Categories
Business

Niche Site Duel – Let the Games Begin

There has been lots of buzz on the web about Pat Flynn and Tyrone Shum’s Niche Site Duel – where they are basically going through the process of building a niche site and documenting the whole process. As someone who is looking into this space and currently running a couple of niche sites, I thought I would join along in the fun.

A niche site is a small website targeted around a certain ‘niche’ or small topic which is designed to bring in revenue. The revenue will either come from advertising, affiliate marketing (selling someone else’s product), building your own product and selling it or selling services off the site.

Pat and Tyrone are already more than a month into their challenge and are doing really well. Patt has already made $20! So if you are interested in this kind of thing, I definitely recommend checking them out.

My Niche Site

I already have a couple of niche sites up and running that are starting to gain some traction in the search engines and I will continue to work on them. But this niche site is going to have a slightly different flavour to the ones that Patt and Tyrone are working on (I thought it would be worth contributing something a little different than just rehashing what has already been said). They are building sites that they want to rank well in the search engines and are driving traffic by building micro sites and writing articles to build back links and drive traffic to the sites. This is the same technique that I use on some of my other sites. But for the purpose of this experiment, I will be trying something a little different.

Here’s what I plan to do.

  1. Find a niche that pays
  2. Register a domain and build an email opt-in sales letter
  3. Make 50 videos and post them up on the internet
  4. Build an auto posting network to market my videos and potentially further market the site in the future
  5. Try to build a list of 300-500 people
  6. Either build a product to sell to the list or push an affiliate product in a launch manner
  7. Continue to market affiliate products to the list

I have already done points 1, 2, 3 (20 of 50 videos) and 4. I will write them up over the coming weeks and report on my progress.

The main reason I have chosen this route is to experiment with video marketing. There are a few benefits of taking this route. Firstly, after some research and testing, making content for videos is lots quicker than writing content (in my case anyway). Secondly, video is a less competitive space. There is just less content out there, especially for weird, obscure niches. Thirdly, and this is a big-un, you can use PLR (Private Label Rights) content and it is not picked up as duplicate content because it is video marketed. This is huge if you are trying to create content for a niche you have no interest or prior knowledge in. There are also some downsides, such as not having control over the sites that push traffic to you (such as Youtube etc) meaning it can be a bit more hit or miss on how well you rank and how much traffic you receive.

Either way, this is more of an experiment than anything else so we will see how it goes.

Let the games begin!

Categories
Technology

Blog Moving to Abstract-Living.com

As you can probably tell from the title,  I have decided to move my blog (wordplaywithvinay.com) to Abstract-Living.com. If you’ve noticed anything weird going on here over the last day or so, this is why.

I decided on this move for two key reasons:

Personal Branding

I created this blog to document my changing lifestyle and to build my personal brand. I’ve been reading lots about personal branding over the last couple of years (great simple resource to get you started is Colin Wright’s free eBook – ExileLifestyle.com). One thing I’ve found about this blog is that the domain isn’t very receptive to any keyword… there are some famous Indian dudes named Vinay and there is no way I am competing with them. Plus the domain doesn’t really give any feel to the type of blog I am trying to represent.

I have changed my personal branding page to a Posterous page with a domain of my full name vinaypatankar.com. This is already ranking second under my LinkedIn account and above my FaceBook page. I did this as more of an experiment but it seems to have paid off. I now control about half the front page of Google for the keyword “Vinay Patankar” – this blog ranks 43.

Its true that I do have a unique name which makes it easier and I was lucky that my domain wasn’t taken but its still nice to know that the front page is basically controlled by me. We are all going to have more and more of our lives posted on the internet. It is already becoming normal for potential employers to Google you. When I applied for the TEDxBKK event (which I was accepted for but couldn’t make it to) they asked me for a public online profile. Its happening so you better get used to it. At some point, some person / organisation / institution is going to post something about you on the net, be assured of it. If that happens to be a negative comment having control over the front page of Google may save you lots of stress.

Building the Blog

This hasn’t really been a serious blog. I’ve been traveling extensively and had other projects to work on. As mentioned above it was more of a personal branding thing. I have however decided to make a move to build this blog into something a little greater. It took me a while to decided exactly how to brand what I was interested in writing about. A sort of combination of travel, lifestyle design, technology, life hacking, social hacking, personal development and loads of other things. But I decided that I’m interested in these things because I am on a quest to build myself an abstract lifestyle. A life that is different form the standard template of life. A life of travel and exploration. Of failures, leanings and successes. A  minimalism empire builder. A life where I can drink with the rich, eat with the poor and dance with the nasty. A life of EXPERIENCE.

Abstract-Living will be about the things I learn on my journey of experience. Glad to see you here! M7TETTS8W5UV

Categories
Technology

Tools to Build you a New Life

I came across a post about a week or so ago by Rob at http://thelifedesignproject.com. Its an excellent collection of all the resources he’s found since starting his Lifestyle Design journey. The list includes books, blogs, and tools both functional and research based.

There are heaps tools way to many in my opinion to hit at once so I wanted to highlight a few that I like most and add in a few I use that he didn’t mention.

My Favourites:

Evernote: This tool is amazing. It allows you to manually enter notes from your PC, iPhone, Blackbery or Web Browser in voice, photo or text. It then syncs all your devices together and stores them on the web. You can search, tag, group and do a whole bunch of stuff. There is a plugin for Firefox so you can dump straight from web pages, great of off-line reading. It also has image scanning capabilities to scan text from photos of business cards or receipts. You get a free 40mb upload per month, which is loads if you mostly use text but can fill up quickly if uploading high-res images or voice.

The Google Suite: I’m not going to go through all the Google tools, but if your not using them, use a fool! Gmail, Docs, Analytics, Adwords, Calendar, Apps, Webmaster Tools, Reader, Picassa etc… I’m sure there are plenty of resources on how to make the most of these tools. They will save you loads of time and stress. Check em out.

The Four Hour Work Week: This book simply kicks ass.

Elance/oDesk: Outsourcing sites. Ebay’s for services. I haven’t tried oDesk, but I hear good things.

My Additions:

Dropbox: Dropbox is an application that creates a folder on your computer where you can save any kind of file. It then automatically syncs everything in that folder to the web, giving you a real-time backup of your files. You can access these from any web browser or from your iPhone. This app really gives me peace of mind and the great thing about it is once its installed, you don’t have to do anything! Its just like using your documents folder. plus you get 2 GB of storage for free!

Shopify: I currently run my online store using Shopify. Its a great site, really (relatively) simple to use and removes the most difficult and technical aspects (besides finding customers!) of running an online store. It has great support, loads of marking help, integration with many apps and tools such as Google Website Optimiser and Google Product Search.

LinkedIn: I talk about LinkedIn here and here. Its a great tool for personal branding, networking and marketing.

Amazon Kindle: This thing is awesome. Its an eBook reader. It allows you to store 1500 books and download new books from Amazon in over 100 countries. Bookmark, highlight and take notes, its a library in 6″. And its really easy to read. I don’t like reading books on a computer, but this is like a normal book. You can also read pdf’s and word docs on it. There is lots of hype around the iPad becoming a Kindle killer, but the iPad has 10 hours batter life and the Kindle has 7 days. Hard to compete if you want to use it to read books and not watch YouTube videos.

What are your favourite tools?