Categories
Business Technology

Idea – Thoughts to Extend the iPhones Battery Life

iPhone battery life is a huge problem that I hear people all around the world bitch about.

Here are my ideas to solve it:

1. Put a solar panel on the back of the phone. This will give you the ability to charge anywhere there is light.

2. Implement kinetic and heat inductors. This will be the phone charges when it moves and when its in your pocket.

3. Have lock screen access to turn off and on the biggest battery drainers. Including 3g/4g/LTE/WiFi.

 

 

Categories
Business Technology

The Future of Video Storage

Imagine free, unlimited, unmetered video storage service for all your video needs.

A service where you could quickly upload, download and watch all your own private videos for free with no restriction on size, quality or content. And a service that was 100% redundant meaning that you could never lose your data, an important factor because there is no way to get back those home movies of little Timmy as a toddler if the house burns down.

  • For the father who has all those CDs he doesn’t know what to do with
  • The professional video editor who has hundreds of hard disks full of data from old projects
  • The local convenience store owner who has to erase his CCTV footage every month due to lack of space
  • All the way up to big corporations who might have thousands of cameras running at once.

Is it really such an unrealistic service?

YouTube already hosts hundreds of millions of videos for free, not to mention the plethora of other free video hosting sites out there.

Dropbox is giving 10gb+ away for free to its users.

The costs of data storage are reducing while the capacity is increasing all at an exponential rate.

That being said, it’s still not cheap. Building a service like this would likely set you back in the hundreds of millions of dollars. So how could you afford to build such a service?

Since the data is not for public viewing and you won’t have large amounts of traffic you can’t sell advertising.

The one asset you are building up is all the data you are storing. Data is information, if you can turn that information into knowledge, into usable data, you may be able to turn a profit from it.

I could guess that most people reading this post probably have either a Google, iTunes or Facebook account. If you have any of these, you’ve probably accepted a privacy agreement that allows these companies to use all of your personal information. To analyse your browsing activities, monitor your interests, what you talk about, what you read and who your friends are.

Many speculate these companies already sell your information to other corporations and even the government including intelligence divisions like the CIA and FBI.

I personally don’t think there is anything wrong with this. If you don’t want your information shared, don’t use the service. Nobody is forcing you to.

So assuming you create a privacy policy drafted in a way that allows you to do analysis on the videos that you are storing for free, here are a few ways I think you could use that data. There is probably thousands more I haven’t thought of.

1. You could use the data from cameras in certain locations to collect and analyze data about the real world. For example how many cars drive down a road per month or how many people pass a shop front each day. You could even go deeper and use it to analyze demographics. How many men vs women vs children pass a particular shop each day. How many cars above $50,000 drive down this road each day etc… Many companies can use this kind of data.

2. You could use it to find people around the world. Easy examples would be for agencies to use. Maybe to find a kidnapped child or a wanted terrorist.

3. You could sell the data to universities for human behavioural analysis

4. You could sell (some) footage to MTV/Funnies Home Videos – this may cause issues but I’m sure you would capture a bunch of hilarious shit.

5. You could provide video data analysis for your individual clients as an upsell service. Companies who want to know the behaviours of their staff or customers in their stores.

Of course all the above would be done by an autmated software product that was able to find results in near realtime.

Outside of monetizing the actual data, you could also:

6. Create a Freemium model where the higher users pay for more bandwidth

7. Create a Freemium model where users can pay so that their data is kept private and cannot be used for analysis

Many companies collect a large amount of data but don’t monetize it correctly. This is a crying shame because in today’s information age there are so many different ways to monetize data at generally little to no cost.

 

Categories
Business Featured People Technology Travel

99 Abstract Life Hacks – Make your Life Easier Today!

wet papertowel tip
 
ice cold water trick
 
picture fridge hack
 
comb nailholder lifehack
 
cupcakes icecreamcones tip
 
organize powercords trick
 
extension cords hack
 
recycled pencilholder lifehack
 
clipper tip
 
popsicle holder trick
 
iphone speaker hack
 
pringles container lifehack
 
ghettoaccessory silencer tip
 
headphone tip
 
crib clever trick
 
abort shutdown hack
 
books rollingsuitcase lifehack
 
remove strawberry stem tip
 
binder clips trick
 
cat boardgame box hack
 
direction pizzadeliveryplace lifehack
 
brownie mug tip
 
sponge icepack trick
 
blt sandwhich hack
 
clothespin lifehack
 
shoe cupholder tip
 
microwave corn trick
 
holder baseball hack
 
pencil sunglasses case lifehack
 
picture places traveling tip
 
outdoor dining kit trick
 
lent items friends hack
 
unpopped kernels lifehack
 
exit marker tip
 
icecoffee trick
 
magnet find nails hack
 
poolnoodle garagewall lifehack
 
paper organize parts tip
 
paint lock white trick
 
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water microwave pizza lifehack
 
spaghetti light candle tip
 
cd envelope trick
 
heating leftovers hack
 
unusual locking lifehack
 
perler beads tip
 
unrolling toiletpaper trick
 
squeeze ketchup bottle cleaner hack
 
keeping bag safe lifehack
 
wireholder tip
 
sealer trick
 
passcode hack
 
keyring zipper lifehack
 
filter unsubscribe tip
 
groceries trick
 
cellphone lantern hack
 
holes garbage can lifehack
 
powerplugs tip
 
coaster top drink trick
 
cardboard ziplock hack
 
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tv charger tip
 
velcro strips trick
 
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emergency money tip
 
remotes trick
 
hold oreo fork hack
 
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straw tip
 
dental floss trick
 
ketchup bottle hack
 
pants hanger lifehack
 
seatwarmer tip
 
sandwhich guide trick
 
wooden spoon hack
 
cd bagle tote lifehack
 
muffin condiments tip
 
doritos kindling trick
 
opening knots hack
 
stocking lifehack
 
vinegar bag tip
 
cordholder trick
 
soda pop tab hack
 
nailpolish lifehack
 
safer keeping tip
 
dustpan scoop trick
 
breadclips hack
 
toothpaste lifehack
 
can opener tip
 
hanging shoerack trick
 
fitted sheet hack
 
toilet paper rolls lifehack
 
scratched furniture tip
 
paint trick
 
staple remover hack
 
dustpan lifehack
 

Categories
Business

The Death of Broadcast Advertising…

It has been a topic of discussion for some time now that broadcast advertising has been losing its effectiveness. I mean seriously, when was the last time you saw a billboard on the side of the road, picked up a phone and called the number displayed?

Maybe recently, but it was probably a fluke. Broadcast advertising is basically the same as spam – untargeted advertising to the masses.

Not that spam doesn’t work, it does. But it is not the most effective method of advertising.

Examples of broadcast advertising include:

  • TV
  • Radio
  • Newspaper
  • Billboards
  • Cold Calling
  • Junk mail
  • Etc…

These methods, while targeted to a small level (like you know that mostly females watch The Bachelor so you advertise female oriented products during the airing of that show), in modern age of today, you can do so much better.

With the technology and data that exists today, it is much easier to find, track and target your audience down to an almost exact science.

Here are some targeted advertising options to consider:

Search Advertising

I’m sure most of you know what search advertising, most people in the world have probably clicked on a Google search advertisement at some point in their lives. But you know why you clicked on it? Because you were searching for it, it works.

Facebook Advertising

Most people tell Facebook what their likes and interest are. So target people who are interested in what you have to offer…

Sponsored Emails

There are email newsletters in EVERY single market in the world. Instead of broadcasting to your general demographic, why not purchase an advertisement on an email list from people who have already indicated they are interested in what you have to offer?

Retargeting

Retargeting or behavioural retargeting is genius. You may have seen this happen to you already, but basically if you visit a site of a certain type (say a stock trading website) you can then follow that same customer across different sites showing them the same advertisement until eventually they buy.

Needless to say, there are many other methods of targeted advertising that all work very well. And a good combination of broadcast and targeted advertising can work wonders too (think broadcast advertising to determine your target market, then retargeting that customer until they buy). But if you find yourself stuck in the old school mentality of broadcast advertising only, you need to get with the times…

Categories
Business

Video Failure and a New Future – Niche Site Duel 04

This is a continuation post from the niche site duel I started earlier. Take a look at post one, two and three first if you haven’t already.

As you may have read, I started with a slightly different method of creating a niche site from the standard model that Pat and Tyrone followed in the Niche Site Duel.

Instead I was to make a series of videos to drive traffic to a squeeze page, build a list and sell products. This didnt work out so well… Maybe because I didn’t put enough work into it (probably this), maybe because the model was wrong, maybe because the niche was wrong, for whatever reason, here are some quick results:

I made 24 videos – first problem as the target was at least 50 – and you can see them here: http://www.youtube.com/user/stopsleepapnea

Stats

The videos so far have received 878 views.

From those 878 views I received about 85 visitors. ~10% CTR (Click Through Rate)

From those 85 visitors, I received 12 email sign ups to my squeeze page. ~ 14% Opt In Rate

From the 12 visitors, I have sold 1 product for a comission of $10.

Granted I only spent about 2 days in total making the squeeze page and the videos, but this is still not a great result by any standard.

Tips from Videos

I wanted to give a few tips I learned from making the videos. I have been working on projects I find much more interesting than this one, many using videos such as the free course I built on how to make an online store. So I have learned lots. And this was my first forte into video so I am glad I did it.

Video Tools:

To make these videos, I used three different tools:

  • Microsoft Powerpoint – Create a slide show (Use Open Office if you don’t have)
  • Cam Studio – Screen and audio recording
  • Windows Live Movie Maker – Editing

These are all free and easy accessible tools that anyone can use to start making videos.

For the content, I used PLR (Private Label Rights) content that you can find around the web by searching. This is basically content you can buy for really cheap and brand as your own (I spent less than $10).

Video Techniques

Few tips I want to share when making the videos.

  1. Make your videos short and varying in length
  2. Create a strong call to action at the end with clear instructions – “click on the link below and sign up to our newsletter to get xyz”
  3. Create long outros to your videos after your call to action. This means the user has less of a chance of being distracted by the related videos that pop-up and will more likely click on your link.
  4. Use Tube Mogul to distribute your videos to multiple video directories

Why did I Fail?

The main reason this project failed was not enough traffic to the videos. There are thirdly main reasons for this.

Firstly, I didnt make enough videos… If I had made 100 videos, I would have had at least 4 x the visits. Probably more because the chances of one or two of them becoming popular and getting many hits is much greater.

Secondly, I didn’t market my videos. This is huge. I didn’t build backlinks or get comments to videos thus they sailed by unnoticed.

Thirdly, I didnt pick a ‘video friendly’ niche. Sure my competition research was sound, but logically I think I was off. Sleep Apnea is not a visual topic and not many people are searching for it on YouTube. If I had picked something like Golf Swing or something more visual then I think I would have been in a better situation.

What Next?

Well, if you have visited http://sleepapneastop.com in the last few days then you may have noticed it is no longer a squeeze page (a page designed to get just name and emails like http://www.eshopwiz.com) but is now a blog.

I have decided to turn it into an auto blog cluster.

I may talk about this in the future, but for now all you need to know is there are hundreds of blogs running on it that all look like this:

http://sleepapneastop.com

http://antisnore.sleepapneastop.com/

http://cpap.sleepapneastop.com/

As usual, there is nothing better than a good failure to keep you on your toes. Besides the video marketing, I learned lots about squeeze pages, list building and a whole lot more. Plus the project is not yet dead, taking a new direction.

Oh, I also learned I don’t like learning about, reading about, talking about or making videos about sleep apnea. Thus why the auto blog route. I couldn’t stand to make more content on this subject 🙂

Categories
Business Technology

Founders of Youtube, Twitter and Skype Speak at Dublin Web Summit

My friend Michael Clyne of Pathpacific.com just posted up the recording of the Dublin Web Summit where they had some truly amazing speakers.

The line up included Chad Hurley – Founder of YouTube, Jack Dorsey – Twitter Founder and Niklas Zennstrom – Skype Founder to name a few.

Michael runs a video production studio in Dublin so check him out if you’re in that part of the world.

Chad Hurley – Founder of YouTube

Jack Dorsey – TWITTER Founder

Niklas Zennstrom – Skype Founder

There were a few other great speakers including Brent Hoberman – LastMinute.com, Sloane Berrent – AnswerwithAction.com and Soraya Darabi – FoodSpotting.com. Check out all the speeches here.

Categories
Business

The Launch Post – Could this be the Difference Between Life and Death?

I’m currently working on launching my new site which is a complete, free video guide to building an online store as mentioned in this post.

The site is coming along nicely with the core 7 lessons already developed, the email auto responder is set up using aweber so you get a nice email in your inbox with a link to each lesson (the lessons are delivered over 8 days). There is a blog that is coming along nicely, kind of. There are a bunch of sales pages up at the moment. I’m testing different subscription boxes. I have a sales video made, but need to make another one or two so I can have them rotating for testing by the time launch date comes… I don’t like making sales videos so I’ve been putting this off.

The site is already running, it’s been ‘soft launched’ meaning I have done some mild marketing for it and have a fair few subscribers but it’s still a little rough around the edges so need to smooth things out for the official launch.

One thing I’m very excited about is the launch article I’ve been working on. I think a post article can be very important as a solid kick start to any new site. If done properly, it could really blow out and create a viral effect. If it doesn’t work, it will result in a great post with not much traffic so either way it’s not so bad.

For my launch post I’ve been contacting influential figures in the ecommerce space and asking them this question:

“What is one unconventional piece of advice you would give someone looking to start their own ecommerce store”

So far the feedback has been exceptional! I have had feedback from a number of prominent CEOs, top bloggers and even a guy who has a radio and TV show. I won’t reveal the details just yet but there is some pretty juicy stuff. The goal here is that not only is this turning out to be a great post – which might even turn into a free eBook if I keep getting content like this – but hopefully the people I’m contacting will help me promote the article/ebook and it will go viral. I will write a post on how I went about contacting these people in the future. I cant take credit for this idea however, It was actually something I picked up from listening to this podcast between Pat Flyn (Smart Passive Income) and Corbett Barr (Think Traffic).

I plan to do some pretty hefty marketing to friends and people on my social media networks to try and get Diggs and Stumbles up. By hefty I mean one email asking them to Digg and Stumble the post. I’ve NEVER marketed to my friends before so I’m a little nervous about this, but this factor is driving me to ensure the quality of the content is as high as possible.

The whole process is turning out to be much more coordination than I originally thought. I also need to write a press release or two and push it out to the press release sites. I’ve never done that before… I just put a request up on HARO to see if I can get more contributors to my article so will see if that brings back anything useful. And I’m sure there are plenty of other things I need to do that I have either forgotten or haven’t thought of yet. Either way this post is kind of a check list for myself.

The one thing I still haven’t come close to deciding and that is super important is a title for the launch post. Without a title I’m 100% happy with, the launch isn’t happening. Because as you may know from here, here or here the headline of a post/book is the most important part. Here’s a few I just thought of:

Unconventional Advice from Ecommerce Geniuses?

Too boring…

Want Larger Breasts, a Super Model Girlfriend or a Million Bucks?

Too much?

Captains of Industry Reveal their Tips to Conquering the E-commerce World?

F*&% I don’t know… Maybe it will come to me in a dream. Got any ideas?

Categories
People Technology

Abstract Education: The Khan Academy

This site is truly amazing and could turn out to be one of the most important websites in the world. Abstract living at its finest. I urge everyone to share it with everyone they know.

Its a site with videos teaching educational concepts. It starts with simple concepts like 1+1 and goes all the way into college level and calculus.

The Khan Academy is helping people all around the world, giving them access to a free, first grade education.

 

www.khanacademy.org

 

Categories
Technology

Gangster & Innovator – Mark Burnett @ Blogworld

One of the more interesting events that happened during the day at Blogworld was a keynote by Mark Burnett and his following publicity stunt.

If you don’t know, who Mark Burnett is, here is a Wikipedia excerpt:

Mark Burnett (born 17 July 1960) is a British television producer, known for creating and/or producing competition-based reality television shows such as the American edition of Survivor, The Apprentice and Are You Smarter Than a 5th Grader?

Mark Burnett’s international productions include: Amne$ia Are you Smarter than a 5th Grader?, which has been produced in over 55 foreign countries, The Contender-Asia (a Thai kick-boxing version of the American Boxing-Competition show), and The Apprentice which has been produced in over 21 foreign countries.

Mark Burnett is pacting with casino and resorts giant Genting Intl. to launch a $20 million joint production venture. Mark Burnett Prods. Asia will produce original content for Asian broadcasters and license those formats in markets around the world, including the U.S. The TV venture, the first for Genting, marks the latest overseas expansion for Burnett.

For a guy who use to be in the military and worked as a nanny, his talk sounded awfully familiar to a Tony Robins presentation. Which is not a bad thing in any way as Tony Robins is a gangster (the cool kind) and I’m a self help junkie.

The interesting portion of the talk was at the end when he launched his new TV show: Sarah Palin’s Alaska.

While I am no fan of Sarah Palin, I am a fan of Mark Burnett. For his TV shows, his marketing skillz and most recently his gangster Tony Robins like jargon.

During his keynote at Blogworld, he announced this TV show for the first time by having stevegarfield whom I don’t who, but seems to have a decent sized Youtube channel, upload the first copy of the TV Trailer to his Youtube channel, tweet it out then asked everyone in the room to also tweet it out.

This is the video that was uploaded to Youtube.

The official first tweet
The official first tweet

At the time of writing this video is currently on ~82,000 views. Not bad for 10 days.

Who knows if this tactic will work or not but I like his innovation and guts for giving it a shot. Plus its Sarah Palin so no one really gives a sh!t if it works anyway…

Categories
Business

Designing a Squeeze Page – Niche Site Duel 03

Welcome to post number 3 of my niche site challenge. As you may know from posts one and two I am participating in the niche site duel being run by Pat Flyn.

My strategy has been a little different from the traditional strategies that most of the other guys have been using. And I am not sure if I have picked the correct strategy or not, but at the very least I am learning lots which is the most important thing. Including picking up some awesome linking strategies from makemoneybuzz.

The main reason I chose this route was to experiment with video. With screen casting, driving traffic to and from videos as I am working on another project which is due to launch in a couple of weeks. I knew this and figured I should get some practice in before going full force on a project that I am more comfortable with and that has much larger potential.

The site that I have chosen is http://www.sleepapneastop.com

This was actually the first squeeze page I have ever designed right after going through some training on how to build them.

Here is what I did.

1. Installed WordPress and downloaded a free squeeze page theme from wordpresssqueezepage.com. I’m not going to show you how to install WordPress, there are plenty of guides out there including guides written up by the other participants of this competition. But if you have any questions, just ask.

2. Registered with Aweber to give me pretty email sign up (opt in) boxes and to track and manage my email campaign. Aweber is an amazing piece of software. You can build all sorts of sign up boxes, set up automated email responses, split test emails, track clicks. Basically do anything. If you are thinking of doing any sort of email marketing, get Aweber.

2. Crafted a story around my product. Taking this angle can seem a little on the morally grey side. Again, this is just an experiement. And we all know that stories sell. So I crafted a story about a guy named Peter Evans who used to suffer from sleep apnea but managed to fix it and now he has the secrets to show you how.

4. Created a small, relevant ebook that I give away for free by rewriting some content I found on the web. I think its only about 1000 words and took me a couple of hours including formatting. This gives people incentive to sign up and get the free report. People like free stuff.

5. Built the squeeze page. A few things I have picked up before and after I built the squeeze page:

  • Don’t have big flashy header images. Just have a simple, red title.
  • Make sure that your op-tin box is above the first line. The line refers to the first thing you see when the site loads up. You shouldn’t have to scroll down to see the sign up box.
  • Also, above the line should be short, punchy and with a strong call to action towards the sign up box. The aim here is to get people to enter their email addresses. Nothing else. Your headline should sell the majority of the people.
  • If a reader isn’t sold on your headline, start going down into benefits of the product, then into your story.
  • Finally try to capture with another sign up box.
  • Use a light background (which I am not doing!)
  • Split test your squeeze page using Google Website Optimiser (which I am not doing!)

As I said, this was my first squeeze page so its probably not the most awesomest thing ever. It was an interesting process and so far I have learned a lot. More experimenting to come and soon I will start to show results. Between Blogworld and my other new and exciting project, this site has been about 2% of my time so its definitely not where it should be but I still think it has potential so will keep slugging away at it slowly.