The Launch Post – Could this be the Difference Between Life and Death?
I’m currently working on launching my new site which is a complete, free video guide to building an online store as mentioned in this post.
The site is coming along nicely with the core 7 lessons already developed, the email auto responder is set up using aweber so you get a nice email in your inbox with a link to each lesson (the lessons are delivered over 8 days). There is a blog that is coming along nicely, kind of. There are a bunch of sales pages up at the moment. I’m testing different subscription boxes. I have a sales video made, but need to make another one or two so I can have them rotating for testing by the time launch date comes… I don’t like making sales videos so I’ve been putting this off.
The site is already running, it’s been ‘soft launched’ meaning I have done some mild marketing for it and have a fair few subscribers but it’s still a little rough around the edges so need to smooth things out for the official launch.
One thing I’m very excited about is the launch article I’ve been working on. I think a post article can be very important as a solid kick start to any new site. If done properly, it could really blow out and create a viral effect. If it doesn’t work, it will result in a great post with not much traffic so either way it’s not so bad.
For my launch post I’ve been contacting influential figures in the ecommerce space and asking them this question:
“What is one unconventional piece of advice you would give someone looking to start their own ecommerce store”
So far the feedback has been exceptional! I have had feedback from a number of prominent CEOs, top bloggers and even a guy who has a radio and TV show. I won’t reveal the details just yet but there is some pretty juicy stuff. The goal here is that not only is this turning out to be a great post – which might even turn into a free eBook if I keep getting content like this – but hopefully the people I’m contacting will help me promote the article/ebook and it will go viral. I will write a post on how I went about contacting these people in the future. I cant take credit for this idea however, It was actually something I picked up from listening to this podcast between Pat Flyn (Smart Passive Income) and Corbett Barr (Think Traffic).
I plan to do some pretty hefty marketing to friends and people on my social media networks to try and get Diggs and Stumbles up. By hefty I mean one email asking them to Digg and Stumble the post. I’ve NEVER marketed to my friends before so I’m a little nervous about this, but this factor is driving me to ensure the quality of the content is as high as possible.
The whole process is turning out to be much more coordination than I originally thought. I also need to write a press release or two and push it out to the press release sites. I’ve never done that before… I just put a request up on HARO to see if I can get more contributors to my article so will see if that brings back anything useful. And I’m sure there are plenty of other things I need to do that I have either forgotten or haven’t thought of yet. Either way this post is kind of a check list for myself.
The one thing I still haven’t come close to deciding and that is super important is a title for the launch post. Without a title I’m 100% happy with, the launch isn’t happening. Because as you may know from here, here or here the headline of a post/book is the most important part. Here’s a few I just thought of:
Unconventional Advice from Ecommerce Geniuses?
Want Larger Breasts, a Super Model Girlfriend or a Million Bucks?
Captains of Industry Reveal their Tips to Conquering the E-commerce World?
F*&% I don’t know… Maybe it will come to me in a dream. Got any ideas?