This is a continuation post from the niche site duel I started earlier. Take a look at post one, two and three first if you haven’t already.
As you may have read, I started with a slightly different method of creating a niche site from the standard model that Pat and Tyrone followed in the Niche Site Duel.
Instead I was to make a series of videos to drive traffic to a squeeze page, build a list and sell products. This didnt work out so well… Maybe because I didn’t put enough work into it (probably this), maybe because the model was wrong, maybe because the niche was wrong, for whatever reason, here are some quick results:
I made 24 videos – first problem as the target was at least 50 – and you can see them here: http://www.youtube.com/user/stopsleepapnea
The videos so far have received 878 views.
From those 878 views I received about 85 visitors. ~10% CTR (Click Through Rate)
From those 85 visitors, I received 12 email sign ups to my squeeze page. ~ 14% Opt In Rate
From the 12 visitors, I have sold 1 product for a comission of $10.
Granted I only spent about 2 days in total making the squeeze page and the videos, but this is still not a great result by any standard.
Tips from Videos
I wanted to give a few tips I learned from making the videos. I have been working on projects I find much more interesting than this one, many using videos such as the free course I built on how to make an online store. So I have learned lots. And this was my first forte into video so I am glad I did it.
To make these videos, I used three different tools:
- Microsoft Powerpoint – Create a slide show (Use Open Office if you don’t have)
- Cam Studio – Screen and audio recording
- Windows Live Movie Maker – Editing
These are all free and easy accessible tools that anyone can use to start making videos.
For the content, I used PLR (Private Label Rights) content that you can find around the web by searching. This is basically content you can buy for really cheap and brand as your own (I spent less than $10).
Few tips I want to share when making the videos.
- Make your videos short and varying in length
- Create a strong call to action at the end with clear instructions – “click on the link below and sign up to our newsletter to get xyz”
- Create long outros to your videos after your call to action. This means the user has less of a chance of being distracted by the related videos that pop-up and will more likely click on your link.
- Use Tube Mogul to distribute your videos to multiple video directories
Why did I Fail?
The main reason this project failed was not enough traffic to the videos. There are thirdly main reasons for this.
Firstly, I didnt make enough videos… If I had made 100 videos, I would have had at least 4 x the visits. Probably more because the chances of one or two of them becoming popular and getting many hits is much greater.
Secondly, I didn’t market my videos. This is huge. I didn’t build backlinks or get comments to videos thus they sailed by unnoticed.
Thirdly, I didnt pick a ‘video friendly’ niche. Sure my competition research was sound, but logically I think I was off. Sleep Apnea is not a visual topic and not many people are searching for it on YouTube. If I had picked something like Golf Swing or something more visual then I think I would have been in a better situation.
Well, if you have visited http://sleepapneastop.com in the last few days then you may have noticed it is no longer a squeeze page (a page designed to get just name and emails like http://www.eshopwiz.com) but is now a blog.
I have decided to turn it into an auto blog cluster.
I may talk about this in the future, but for now all you need to know is there are hundreds of blogs running on it that all look like this:
As usual, there is nothing better than a good failure to keep you on your toes. Besides the video marketing, I learned lots about squeeze pages, list building and a whole lot more. Plus the project is not yet dead, taking a new direction.
Oh, I also learned I don’t like learning about, reading about, talking about or making videos about sleep apnea. Thus why the auto blog route. I couldn’t stand to make more content on this subject 🙂
6 replies on “Video Failure and a New Future – Niche Site Duel 04”
lol I don’t blame you. Writing content for niche sites kind of sucks if it is a dry subject! You may have considered your videos a failure in a way, but I’m seeing it as a success. Those conversion rates seem really solid to me (haven’t done any list building). The only thing you are missing now is traffic. If you get some traffic in now (through PPC, organic Google search, videos, etc) you can have a big potential money maker! GL with all the changes!
Yeah, the numbers are good. Its a hungry niche. Its just working out the cost of the traffic that is the main thing…
Thats great information and insight..I also create squeeze pages and I am new to this. I use OptimisePress..what do you think about it?
Hi Marvin, I recently bought Optimize and LOVE it . Highly recommended.
This has been a great information for me! And what do you think about optimise press? I came accross it at google…
I’m Tyrone Shum’s VA/Personal Assistant and I’m here to let you know that we’ve just launched Outsourcing Live which is our main blog now (we have recently converted Tyroneshum.com as static website for contacting/booking purposes only).
So in regards to that, we have compiled all our Niche Site Duel posts/post updates to Outsourcinglive.com as well where we have also included your website as one of the participants in the challenge (similar to Pat Flynn’s Niche Site Duel Hub). Check out this page: http://www.outsourcinglive.com/nichesiteduel.
If you have most recent updates on your niche site, feel free to send us the link/s to it so we can update the page on our end from time to time. I believe this will both help our audiences and boost link juice the more content we get posted. 🙂
Also if you love this page and our new site, we’ll be more than happy if you share this with your networks too or like us at Outsourcinglive.com/Facebook.
Warm regards and good luck to your niche site progress!