Posts related to business category

Step by Step Guide to Hiring a Virtual Assistant (or How I Hired my First VA)

Vinay Patankar · 31 Dec, 2010 · Business

A few weeks ago I hired my first VA (Virtual Assistant) on OnlineJobs.ph. I have outsourced things before like development projects to Elance (now UpWork) and little bits here and there to Fiverr (which rocks, by the way, the amount of stuff you can get done for $5 is amazing) but this was my first venture into hiring a full time VA. For those who don’t know what a VA is, here an excerpt from Wikipedia: > A virtual assistant (typically abbreviated to VA, also called a virtual office assistant) is an entrepreneur who provides professional administrative, technical, or creative (social) assistance to clients from a home office. Because virtual assistants are independent contractors rather than employees, clients are not responsible for any employee-related taxes, insurance or benefits. Clients also avoid the logistical problem of providing extra office space, equipment or supplies. ### Task list Firstly I made a task list. I outlined all the things I knew I had to do on a regular basis and that I do not enjoy doing. When choosing the tasks you want to outsource there are a few things you should consider. The first thing should be what you dislike the most. The more you dislike the task, the more you should want to outsource it. The second is how much it will cost to outsource. You may hate copywriting, but if you don’t want to fork out tens of thousands to get your sales material written, then you’re probably going to do it yourself. For me, the things I outsourced for my first VA were: 1. Article Writing. I don’t mind writing (although I do dislike editing) but I can’t stand writing about the same topic over and over, rewriting articles and writing spun articles. And this is something that needs to be done over and over. So this was high on my list. 2. Creating profiles and submitting stuff. From articles to ebooks to software to slides. Submitting stuff is very time consuming and drives me nuts. 3. Social media profile building. Again, not hard just monotonous and time-consuming. There is more than enough work there for a full-time employee, and tasks like article writing can easily be expanded. There is never enough articles you are writing. ### Finding staff To find resumes I looking around the few of the job boards, but I found OnlineJobs.ph to be the best, \UPDATE: Another new one to check out is [Outsourcely\]. For my search criteria, all I did was type in “article writer” and sort by date so that the newer resumes came up first. When assessing the skills that your worker needs, always make sure you target the skill that will be the hardest to train in. For me, it's going to be much harder to teach someone how to write well than it will be to teach them how to submit to a certain site or use a certain social network so writing was the key metric I was looking for. If you are hiring a programmer, it would be their core language skill (PHP, Java) etc... Contacting Staff Before I started searching, I wrote up a quick email. Here it is below: Subject: Article Writing and SEO Position for Australian Company > Hi XXXXX, > I saw your resume on OnlineJobs.ph and I'm looking for a person who can do the following: > Job Description > - Article and Blog Post Research > - Article Writing > - Article Submission > - Web 2.0 website creation > - Ebook creation > - Directory Submission > - Wordpress Blog Updating > - Other Traffic Generation Strategies > I am looking for someone to work a full time position, working 9am-6pm 5 days a week, your local time. > Salary starts at $250 USD per month and goes up depending on performance > I am wondering if you are interested? > If you are, please provide the following: > - A full copy of your resume > - Examples of work you have done (Articles or Blog Posts) > - Your current availability Points included: - Job description - Working hours - Salary expectations - Request for more information I sent this email to ~20 people. This is the start of the screening process. Basically, you are trying to see how well they take instructions. I have already given some instructions here, and if they do not answer the above three questions correctly, they are instantly disqualified. Some people responded asking me questions, or with just weird answers, they were instantly disqualified. A few (about 7) responded with the correct information. Those that did, I moved on to the next step. ### Screening To screen my staff, I gave them a task to complete. Again, I got this idea from Tyrone’s Mass Outsource (no longer being sold) and I am SO glad I did this step. I wouldn't have thought of this myself, even though as a recruiter I have been extensively exposed to this method, I just didn’t think people would do it for me seeing how I’m not a big company with a solid reputation. But it was the best thing I could have done. Here is the task I gave them: > Hi XXXX, > Thank you for your response. > To make sure you are suitable for the position, I would first like you to complete a task for me. > Please send me an email at the point you start the task, and at final email. This way I will know how long it took for you to complete the task. > Below are the instructions: > 1. Write an article of 400-500 words on the keyword "Ecommerce Strategies" > 2. Use the following in the resource box: Finally, if you want to build an e-commerce store, you should watch the free video course on how to build an online store at eshopwiz. This will take you through the exact steps you need to build your own online store. > 3. Submit the article to the top 3 article directories > 4. Create necessary article and email accounts > 5. Forward me the directories and logins so I can check the task has been completed. > Note: > It is not necessary for the articles to be approved yet, I just want to be able to read them and see that they have been submitted correctly. > If you have any questions, please do not hesitate to contact me. > Kind regards, > Vinay This is what separated the superstars from the super\\\\\\\* people that looked good on paper that said they had all this experience doing exactly what I wanted either didn't respond to the task or came back with very silly questions. Only two completed the task and one was exceptionally better than the other. The idea is to give them detailed instructions, but not too detailed. I would give more details than this in a real project such as what directories to submit to, what secondary keywords to focus on etc... but for this task you want to see what they are capable of on their own. At this point, I had 1 candidate left. So I was pretty comfortable. But for the final step, I got on the phone with her. If I had two or three left I would have done the same, but I think getting it down to three is the target I will have in the future. ### The Phone Call I have done phone screenings thousands of times as a recruiter so this wasn't really anything new to me. What I really wanted to get a feel for was her living situation and her motivation for taking the job. Plus I wanted to weave out gaps in her resume. Without going into too much detail, green lights are things like ‘family’ and ‘long term’ with good reasons that they left their previous jobs. Red lights are ‘need money’, ‘no family’ and ‘first time’ as these show lack of stability and experience. After she ticked lots of green light boxes, I offered her the position on the phone and she started the next day. The whole process happened over 3 days. And so far she has been great! Hiring an outsourcer is something I recommend anyone who is in a position to do, do. It drastically increases your productivity, lifts your mood and adds more structure to your business. Related read in Business: My First Collaborative Ebook is Here!.

I’m a Finalist!! VOTE NOW! :)

Vinay Patankar · 31 Dec, 2010 · Business

Hey there sexy people, It seems my entry for Shoemoney's crazy affiliate west contest made it into the top 10 finalists!!! Here is the mega awesome prize if you have forgotten: - A platinum pass to Affiliate Summit West. - 2 nights hotel accommodations paid for at host hotel. - $500 Airfare Reimbursement. - $2000 to gamble on 1 hand of blackjack (can you handle the pressure?). - Roll with me at Affiliate Summit. - A pass to the Epic Advertising Playboy Mansion Party this fall. Please vote for me \[ Vinay \] by CLICKING HERE # CLICK HERE # VOTE OR DIE # CLICK IF UR SEXY # SALSA IS AWESOME Related read in Business: How I Created an Info Product.

Video Failure and a New Future - Niche Site Duel 04

Vinay Patankar · 27 Dec, 2010 · Business

This is a continuation post from the niche site duel I started earlier. Take a look at post one, two and three first if you haven't already. As you may have read, I started with a slightly different method of creating a niche site from the standard model that Pat and Tyrone followed in the Niche Site Duel. Instead I was to make a series of videos to drive traffic to a squeeze page, build a list and sell products. This didnt work out so well... Maybe because I didn't put enough work into it (probably this), maybe because the model was wrong, maybe because the niche was wrong, for whatever reason, here are some quick results: I made 24 videos - first problem as the target was at least 50 - and you can see them here: ### Stats The videos so far have received 878 views. From those 878 views I received about 85 visitors. ~10% CTR (Click Through Rate) From those 85 visitors, I received 12 email sign ups to my squeeze page. ~ 14% Opt In Rate From the 12 visitors, I have sold 1 product for a comission of $10. Granted I only spent about 2 days in total making the squeeze page and the videos, but this is still not a great result by any standard. ### Tips from Videos I wanted to give a few tips I learned from making the videos. I have been working on projects I find much more interesting than this one, many using videos such as the free course I built on how to make an online store. So I have learned lots. And this was my first forte into video so I am glad I did it. ### Video Tools: To make these videos, I used three different tools: - Microsoft Powerpoint - Create a slide show (Use Open Office if you don't have) - Cam Studio - Screen and audio recording - Windows Live Movie Maker - Editing These are all free and easy accessible tools that anyone can use to start making videos. For the content, I used PLR (Private Label Rights) content that you can find around the web by searching. This is basically content you can buy for really cheap and brand as your own (I spent less than $10). ### Video Techniques Few tips I want to share when making the videos. 1. Make your videos short and varying in length 2. Create a strong call to action at the end with clear instructions - "click on the link below and sign up to our newsletter to get xyz" 3. Create long outros to your videos after your call to action. This means the user has less of a chance of being distracted by the related videos that pop-up and will more likely click on your link. 4. Use Tube Mogul to distribute your videos to multiple video directories ### Why did I Fail? The main reason this project failed was not enough traffic to the videos. There are thirdly main reasons for this. Firstly, I didnt make enough videos... If I had made 100 videos, I would have had at least 4 x the visits. Probably more because the chances of one or two of them becoming popular and getting many hits is much greater. Secondly, I didn't market my videos. This is huge. I didn't build backlinks or get comments to videos thus they sailed by unnoticed. Thirdly, I didnt pick a 'video friendly' niche. Sure my competition research was sound, but logically I think I was off. Sleep Apnea is not a visual topic and not many people are searching for it on YouTube. If I had picked something like Golf Swing or something more visual then I think I would have been in a better situation. ### What Next? Well, if you have visited in the last few days then you may have noticed it is no longer a squeeze page (a page designed to get just name and emails like ) but is now a blog. I have decided to turn it into an auto blog cluster. I may talk about this in the future, but for now all you need to know is there are hundreds of blogs running on it that all look like this: As usual, there is nothing better than a good failure to keep you on your toes. Besides the video marketing, I learned lots about squeeze pages, list building and a whole lot more. Plus the project is not yet dead, taking a new direction. Oh, I also learned I don't like learning about, reading about, talking about or making videos about sleep apnea. Thus why the auto blog route. I couldn't stand to make more content on this subject :) A strong follow-up in Business is Designing a Squeeze Page – Niche Site Duel 03.

My First Collaborative Ebook is Here!

Vinay Patankar · 15 Dec, 2010 · Business

Just a quick post to tell you about my first colaborative ebook that I released over at my other blog eshopwiz.com This has been a great experience, I got to meet many interesting people from all different areas of business. More about the creation of this book in the near future. But for now, go check it out here! A strong follow-up in Business is Step by Step Guide to Hiring a Virtual Assistant (or How I Hired my First VA).

Founders of Youtube, Twitter and Skype Speak at Dublin Web Summit

Vinay Patankar · 24 Nov, 2010 · Business · Technology

My friend Michael Clyne of Pathpacific.com just posted up the recording of the Dublin Web Summit where they had some truly amazing speakers. The line up included Chad Hurley - Founder of YouTube, Jack Dorsey - Twitter Founder and Niklas Zennstrom - Skype Founder to name a few. Michael runs a video production studio in Dublin so check him out if you're in that part of the world. ## Chad Hurley - Founder of YouTube ## Jack Dorsey - TWITTER Founder ## Niklas Zennstrom - Skype Founder There were a few other great speakers including Brent Hoberman - LastMinute.com, Sloane Berrent - AnswerwithAction.com and Soraya Darabi - FoodSpotting.com. More related clips are available on YouTube: Dublin Web Summit 2010 talks. Related read in Business: Idea: Create Separate Instances of Browsers for Separate Web Apps.

How to KILL it In the Corporate World (or the Big, Small, Big Theory) – Part 2

Vinay Patankar · 22 Nov, 2010 · Business

Last post I introduced the big-small-big theory on how to get ahead in the corporate world. If you haven’t read it yet, I suggest you go back because this post won’t make any sense otherwise... I talked about the concept of how working in a small business produces more productive employees which can then progress faster in their careers but if this were the only factor, couldn’t you just go from university into a small business, maybe even a crappy business working as a manager then move into a job as Head of Equities at Citigroup? Hellz no! ### Big Businesses See, big businesses like order. They like structure and the LOVE process. And it’s not like its without merit. Start up workers cringe at the thought of filling out forms for stationary and needing to complete detailed expense reports at the end of each month. But when you have 100k+ employees, small numbers make a big difference. So while big businesses tend to make inefficient employees, who take the long route when encountered with decisions and actions, it needs to be done or the company would implode. This is why big companies don’t like people from small businesses. It is too much of a culture shock. While the big business doesn’t need to teach them how to do their job (ie how to program) they need to teach them all the processes such as documentation, communication logging, project scheduling etc... If a programmer spots a bug in a live program, he can’t just solve it like he would in a small business. He would have to analyze the program. Report it to the support team with a detailed document and submit a support ticket. The support team would then send it to the testing team to make sure the bug exists. Then it’s sent to a support development team that focuses on fixes and upgrades. They will organise a meeting with the developer who found the problem. A solution will be drafted, while consulting with the architect. The project will be approved by the Project Manager. It will be inserted into the project schedule by the coordinator and it will finally be executed. That may seem inefficient, but it’s necessary. It’s necessary because if every programmer just started hacking at the system, and ONE single guy messed up, causing the system to go down for _10 minutes_. It might cost the bank the equivalent of that guy’s entire life’s salary – _probably more_. Understanding this process is essential for anyone working in a big business, and this is exactly what you're taught in your first few years as a graduate in a big business. In fact, this is basically all you are taught as your first few years as a graduate. Besides how to scan shit... (If you're a recent college grad and don't like the sound of this, don't worry. You can still get some value from this job by adding everyone to LinkedIn) ### Small Businesses Small businesses on the other hand need more of this structure if they want to expand. This is why small businesses like bringing people in from the big guys. They bring order to the chaos. Then they get corrupted... But at least they understand how and why structure is necessary. Once they pick up some actual knowledge and skills from the small business, they are now a super worker. Who actually knows stuff, has had to make real decisions, not just small tweaks to existing processes and hopefully has results making a real impact on the success of a business. Plus they _understand the value of order and process_. At this point they can walk back into a big business in a higher position completing the big-small-big structure. ### Risks This method of getting ahead is not without its risks. That being said, no method of getting ahead it without its risks except maybe being born rich or looking like Megan Fox. Risks include picking a crappy small company that either doesn’t do anything or dies. You should obviously analyse this before you take the job. The great thing about this strategy is that you can look for your small company while sitting in the big one. Don’t leave until you find the perfect position. Look for a small company that is rapidly growing and one that will have progression opportunities. One that has holes in its organisational structure or has huge growth potential (pre IPO anyone?). Look what is happening to Google right now! They are fighting an uphill battle to keep their top staff including recently throwing $3.5 mil at an engineer to not go to Facebook. If you pick your small company right, it can make all the difference. Another downside of this is work hours and stress. Moving to a smaller company will likely increase both of these elements. If you are planning on having a kid, now is probably not the best time to leave your stable job for a risky start up. Be prepared to work hard in the small business or you will not get the rewards. Where as in a big business, lots of the time it’s not really worth working hard. Because the reward for doing an exceptional job is usually the same as doing an OK job. If you know anything about the Dilbert Principal doing a crap job will probably get you promoted faster, drinking helps too, but in reality it’s all about personal preference, so networking is probably the best way to go. For another Business angle, read How to KILL it In the Corporate World (or the Big, Small, Big Theory) – Part 1.

How to KILL it In the Corporate World (or the Big, Small, Big Theory) – Part 1

Vinay Patankar · 17 Nov, 2010 · Business

### My Corporate Experience For a 25 year old, I think I know more than expected about the corporate world. Working as a corporate recruiter for almost 4 years in Sydney and my natural curiosity for business kinda helped. I had some of the biggest companies in the world as my clients including Citigroup, JP Morgan, UBS, Deutsche bank, Vodafone, 3 Mobile, Symantec, CA and many more. I also serviced a number of smaller companies too. Mostly niche software development firms (I recruited developers). As a recruiter, you get to see a company from the outside. You see how the structure is built, how decisions are made and how people move within organisations and to new businesses. In essence, you see waay more than most employees within the actual company see as they are stuck in their little subdivision, working as a tiny cog in a monstrous machine. ### The Corporate Struggle Getting ahead in these big businesses can be very tough. There is an immense amount of competition, and nothing you do really ever has an impact on the company. Think about it. If you work for Citigroup in Sydney, and the whole of Citigroup’s operations in Sydney account for less than 5% of Citigroup Global revenue, as one of the 3000 people working in Sydney, you are contributing to 0.00016% of the business. Even then, if you’re not at least a middle manager or a bread winner you’re probably contributing less. So how do you stand out? How to you take your career to the level you really want? And more importantly, how do you do it quickly? See, not only is it harder to make an impact in the company you are working in, there are slower decisions, the organisational structures is set and growth is slow. Basically, you’re up the proverbial creek and you aint got no paddle. Unless you use cunning office politics and networking to get ahead, which can work very well but is a whole other post, or maybe book... it can be very difficult. But then how do you see these young gun managers and bankers running around the big institutions? How do they get in? I have a theory that may just answer the question. This is something I picked up from observation, but I don’t think my sample was big enough to call it a fact, so I call it: ### The Big-Small-Big Theory The big-small-big theory refers to someone who comes out of university and gets a job in a big company then leaves that big company for a small company. While working for the small company he progresses quickly through the ranks. He then returns to a big company at a much higher level then would have been possible if he just stayed working for his original big company. This happens for a few reasons. ### Growth Small companies are growing much quicker than large ones (if it’s a decent company). Growth means expansion. Expansion into new territories, new markets, new services and new products. Growth also means opportunity. As an insider your natural odds go up. ### Organisational Structure Holes Small companies make do with what they have. There will be employees wearing many hats. This is due to budget constraint or lack of activity. When the company grows, the burden on the people working multiple roles becomes too much, forcing the company to split the job, creating a new position. In big businesses, the organisational structure is defined to perfection. There are no holes. The only way you’re getting the bosses job is if he moves up or out. ### Less competition This should speak for itself. Less people, less competition. Better odds of getting that promotion. ### The Deep End Ahh, the deep end. Welcome to small business pressure. This is when you are working away until suddenly, your business lands a new client. Maybe the client is bigger than ever before, maybe it is in a new industry. Whatever the reason, you need to learn and you need to learn quick. It is rare that a big company like Citigroup will ever come across a client or situation that it doesn’t already have detailed documented processes on how to handle. Thus you are rarely chucked in the deep end and your learning curve is much slower. ### The Result More responsibility = a faster learning curve = more productive employee. Sounds easy right? Have questions? Like why it’s called the big-small-big theory and not the small-big theory? Or are there any downsides or risk? Don’t worry, Ill cover them in part two of this post. Click here to read Part 2 If this Business topic resonated, continue with How to KILL it In the Corporate World (or the Big, Small, Big Theory) – Part 2.

Social Network Shopping

Vinay Patankar · 07 Nov, 2010 · Business · Technology

This is a guest post I just did on awebsitedesigner.com.au ### Social Network Shopping – The Dawn of a New Era We all know about social media and social networking. It’s been a hot topic in the news, on the internet and in Hollywood. But as a business owner who runs a business in the real world, what does it mean for you? How can you actually use social media to help achieve your business or life goals? It’s true that social media can have a positive impact on business. There are methods such as running viral competitions to mass increase subscribers and more innovative approaches such as the Old Spice campaign. But while it’s true that interacting on social media can boost brand awareness and interaction, is it really the best use of time for an employee? Read full post... For another Business angle, read Long SaaS Ramp of Death.

The Launch Post – Could this be the Difference Between Life and Death?

Vinay Patankar · 05 Nov, 2010 · Business

I’m currently working on launching my new site which is a complete, free video guide to building an online store as mentioned in this post. The site is coming along nicely with the core 7 lessons already developed, the email auto responder is set up using aweber so you get a nice email in your inbox with a link to each lesson (the lessons are delivered over 8 days). There is a blog that is coming along nicely, kind of. There are a bunch of sales pages up at the moment. I'm testing different subscription boxes. I have a sales video made, but need to make another one or two so I can have them rotating for testing by the time launch date comes... I don’t like making sales videos so I've been putting this off. The site is already running, it’s been ‘soft launched’ meaning I have done some mild marketing for it and have a fair few subscribers but it’s still a little rough around the edges so need to smooth things out for the official launch. One thing I’m very excited about is the launch article I’ve been working on. I think a post article can be very important as a solid kick start to any new site. If done properly, it could really blow out and create a viral effect. If it doesn’t work, it will result in a great post with not much traffic so either way it’s not so bad. For my launch post I've been contacting influential figures in the ecommerce space and asking them this question: > “What is one unconventional piece of advice you would give someone looking to start their own ecommerce store” So far the feedback has been exceptional! I have had feedback from a number of prominent CEOs, top bloggers and even a guy who has a radio and TV show. I won’t reveal the details just yet but there is some pretty juicy stuff. The goal here is that not only is this turning out to be a great post – which might even turn into a free eBook if I keep getting content like this – but hopefully the people I'm contacting will help me promote the article/ebook and it will go viral. I will write a post on how I went about contacting these people in the future. I cant take credit for this idea however, It was actually something I picked up from listening to this podcast between Pat Flyn (Smart Passive Income) and Corbett Barr (Think Traffic). I plan to do some pretty hefty marketing to friends and people on my social media networks to try and get Diggs and Stumbles up. By hefty I mean one email asking them to Digg and Stumble the post. I've NEVER marketed to my friends before so I'm a little nervous about this, but this factor is driving me to ensure the quality of the content is as high as possible. The whole process is turning out to be much more coordination than I originally thought. I also need to write a press release or two and push it out to the press release sites. I’ve never done that before... I just put a request up on HARO to see if I can get more contributors to my article so will see if that brings back anything useful. And I’m sure there are plenty of other things I need to do that I have either forgotten or haven’t thought of yet. Either way this post is kind of a check list for myself. The one thing I still haven’t come close to deciding and that is super important is a title for the launch post. Without a title I'm 100% happy with, the launch isn’t happening. Because as you may know from here, here or here the headline of a post/book is the most important part. Here's a few I just thought of: #### Unconventional Advice from Ecommerce Geniuses? Too boring... #### Want Larger Breasts, a Super Model Girlfriend or a Million Bucks? Too much? #### Captains of Industry Reveal their Tips to Conquering the E-commerce World? F\*&% I don’t know... Maybe it will come to me in a dream. Got any ideas? For another Business angle, read 99 Abstract Life Hacks - Make your Life Easier Today!.

Designing a Squeeze Page – Niche Site Duel 03

Vinay Patankar · 26 Oct, 2010 · Business

Welcome to post number 3 of my niche site challenge. As you may know from posts one and two I am participating in the niche site duel being run by Pat Flyn. My strategy has been a little different from the traditional strategies that most of the other guys have been using. And I am not sure if I have picked the correct strategy or not, but at the very least I am learning lots which is the most important thing. Including picking up some awesome linking strategies from makemoneybuzz. The main reason I chose this route was to experiment with video. With screen casting, driving traffic to and from videos as I am working on another project which is due to launch in a couple of weeks. I knew this and figured I should get some practice in before going full force on a project that I am more comfortable with and that has much larger potential. The site that I have chosen is This was actually the first squeeze page I have ever designed right after going through some training on how to build them. Here is what I did. 1\. Installed Wordpress and downloaded a free squeeze page theme from wordpresssqueezepage.com. I'm not going to show you how to install Wordpress, there are plenty of guides out there including guides written up by the other participants of this competition. But if you have any questions, just ask. 2\. Registered with Aweber to give me pretty email sign up (opt in) boxes and to track and manage my email campaign. Aweber is an amazing piece of software. You can build all sorts of sign up boxes, set up automated email responses, split test emails, track clicks. Basically do anything. If you are thinking of doing any sort of email marketing, get Aweber. 2\. Crafted a story around my product. Taking this angle can seem a little on the morally grey side. Again, this is just an experiement. And we all know that stories sell. So I crafted a story about a guy named Peter Evans who used to suffer from sleep apnea but managed to fix it and now he has the secrets to show you how. 4\. Created a small, relevant ebook that I give away for free by rewriting some content I found on the web. I think its only about 1000 words and took me a couple of hours including formatting. This gives people incentive to sign up and get the free report. People like free stuff. 5\. Built the squeeze page. A few things I have picked up before and after I built the squeeze page: - Don't have big flashy header images. Just have a simple, red title. - Make sure that your op-tin box is above the first line. The line refers to the first thing you see when the site loads up. You shouldn't have to scroll down to see the sign up box. - Also, above the line should be short, punchy and with a strong call to action towards the sign up box. The aim here is to get people to enter their email addresses. Nothing else. Your headline should sell the majority of the people. - If a reader isn't sold on your headline, start going down into benefits of the product, then into your story. - Finally try to capture with another sign up box. - Use a light background (which I am not doing!) - Split test your squeeze page using Google Website Optimiser (which I am not doing!) As I said, this was my first squeeze page so its probably not the most awesomest thing ever. It was an interesting process and so far I have learned a lot. More experimenting to come and soon I will start to show results. Between Blogworld and my other new and exciting project, this site has been about 2% of my time so its definitely not where it should be but I still think it has potential so will keep slugging away at it slowly. Related read in Business: Video Failure and a New Future - Niche Site Duel 04.

Abstract Income: How to Support an Abstract Lifestyle

Vinay Patankar · 24 Oct, 2010 · Business

Recently I have been participating in the Niche Site Duel, more as an experiment than anything else. But the reason I have been playing around with things like this is I am trying to build myself a strong income stream. A stream that comes from multiple sources and ideally that can be eared from any country in the world. To do this, I have been setting up income businesses. An income business (versus a value business) is a business that you can set up for relatively low costs, that will bring in consistent income. While many income businesses are now forming online, they dont have to be online. An example of an income business would be a cafe, restaurant or convenience store. They are never going to turn you into a billionaire, but they allow you to earn your income yet still have more control over your life (at least that's the idea, doesn't always work out that way as im sure many restaurant owners would argue). Currently here in Vancouver, I am exploring the possibility of a value business. A business that has the potential to make lots of money but comes with high risk, more stress, less flexibility etc... While I have been travelling though, I have built one online income business that has managed to make me a decent profit and is continuing to grow. This business has been an ecommerce business. The model I followed was the same as the one given in the 4 hour work week by Tim Ferris, and truly does work. While it can be a bit of work initially, it does pay off in the long run. I am launching a new site in the next couple of weeks that will be a free course to show people exactly how to build an online store. Its going to be AMAZING! No seriously, I already have 4 hours of video content, with loads more coming. It will show you how to go from absolutely nothing, not even an idea (although if you already have a product or idea that will help) to owning your own ecommerce store. It will include product research and selection, domain research and selection. Build the back end of your store (don't worry, you don't need to be a techie!) including setting up tracking and payment processing. Designing your store. Building the content. Plus building a marketing and customer retention strategy. So make sure you subscribe over to the top right as this site is going to kick ass and be totally free! A strong follow-up in Business is 99 Abstract Life Hacks - Make your Life Easier Today!.

Selecting a Niche – Niche Site 02

Vinay Patankar · 07 Oct, 2010 · Business

This is part of the building a niche site from scratch series. See the first post here. I have already done all of this so I will try to think back to exactly the process I went through, plus chuck in some new stuff I learned after I already selected my niche. The first thing I wanted to do was select a niche that I know pays. This niche site is not supposed to be a passion site, it’s supposed to be a site that is going to make money both medium and long term. So I did a few searches around the web for sites that talked about what niches are high paying. One of the consistent messages was that to choose a niche where people are desperate for a cure, they want to fix a problem that is impacting their life and they are willing to pay for it. The other high level profitable type of niche is to help people make money, bring on the “make money online” niche which is probably the most crowded niche out there. So I decided to go with the former, and started looking into Health Niches. My criteria for selection was a high paying niche, with high search volume, low amounts of video content and plenty of PLR content. Some of the niches I looked at were: - Weight Loss - Stop Smoking - Stop Snoring / Cure Sleep Apnea - Teeth Whitening I ended up going with Stop Snoring / Cure Sleep Apnea. I chose this for a few reasons. High Paying The analysis I did on how much the niche was paying was a combination of PLR content, reviews on other sites of high paying niches, number of products on click bank and the Google Competition ranking. You can see this below in the competition bars. The higher the green bar, the more people are paying for adwords advertisements. And both bars are close to full meaning there is money being made in this industry. Plus on my basic assumption that people would be willing to pay to cure their snoring and sleep apnea and get a good night’s sleep. High Traffic Here are the basic search volumes on the niche chosen. There are of course many long tail keywords also searched to follow with this. As you can see, there is a high volume of searches for both topics. Relatively Low Video Content There is also a very large amount of competition in Google in terms of web content. But, there wasn’t very much video content relative to the search volumes. My Domain I ended up choosing the domain www.sleepapneastop.com With the strategy I am taking the domain is not overly important. I don’t plan to spend the time building links and ranking this site in the normal manner, because it’s a highly competitive industry and it will be very difficult to rank for the target key words. I don’t have a team of V.A.s to help me so I am moving forward with the video marketing strategy and am going to try to build a mailing list. I have already built an opt-in sales page which I will discuss in a later post. I also want to make a few different versions and split test them to figure out which one converts the best. If this Business topic resonated, continue with Niche Site Duel – Let the Games Begin.