Facebook went down the other day for the first time I can remember.
Got me thinking about how much money is being lost every minute they are down.
I know individuals who spend upwards of $50,000 each day on Facebook advertising, which is actually nothing compared to the big brands.
If you take into consideration:
- All the revenue being lost by Facebook themselves
- The opportunity cost of a large portion of Facebook’s employees not being able to do their jobs properly
- All the hundreds of thousands of advertisers who’s ads are not being displayed
- Hundreds of thousands of brands who’s posts are not being read of their fanpage walls
- All the apps that have gone down, including massive platforms such as Zynga
- All the third party Fabook developers who cant work right now cause Facebook is down
- Social media managers who cant do their jobs
- Loss of data from 3rd party analytics companies
- Probably many other things I cant think of.
Facebook is SO massive that anything it does has a massive ripple effect. I once read a while back that the Facebook ecosystem had created over 220,000 jobs, that number is probably much larger now.
Crazy to think about.